Next‑Generation International Fashion Show
JAPAN COUTURE
FASHION WORLD
Seize the Chance to Soar Globally!
JAPAN COUTURE
FASHION WORLD
Produced by Yuna Hattori
Date
- Saturday, October 18, 2025
Venue
- The American Club
About
JAPAN COUTURE FASHION WORLD
The domestic audition that leads you to your dream overseas runway is finally underway!
JAPAN COUTURE FASHION WORLD unlocks your potential and connects you directly to the international stage—fast.
For this special program:
Models who pass the audition receive professional training.
Ten finalists will be chosen during the domestic show, and those selected will receive full support—travel, accommodation, and photographer—for the Paris or Milan collections in March 2026.
Additionally, each finalist will receive a special invitation to a Louis Vuitton or CHANEL show that year.
This is not just a dream—it's a real chance to take on the world stage.
Believe in your potential and take that first step.
JAPAN COUTURE
FASHION WORLD
Mission
JAPAN COUTURE FASHION WORLD Mission
Turning Tokyo into a Global Fashion City
Provide a platform for emerging designers from around the world to present their work and promote cultural exchange.
New Movement
Create a new movement under the banner of JAPAN COUTURE FASHION WORLD, aiming for official government support similar to Paris and Milan.
Creating a Platform to Soar onto the Global Stage
Uncover young, talented designers and models who can shape the future of Japan’s fashion industry, and give them a stage to go global.
Opportunities for Participating Models & Promotion of Women’s Empowerment
Expand opportunities for participating models and showcase the excellence of Japanese female models to the world.
Business Expansion for Participating Designers
Provide networking platforms to help participating designers grow their business.
Expansion of Re-Fashion Business
Promote sustainable fashion by offering a stage for designers using renewable fibers in alignment with the SDGs.
Now Accepting Model Audition Applications!
Stand on the same stage as the world's
top models and seize the opportunity
to take your first step toward
an international career!
Paris
Milano
Entry Overview
Eligibility
●Third Call: June 5 (Thu) to July 10 (Thu)
●Must be 14 or older as of March 2025 (no restrictions on nationality, experience, or height)
●Selected finalists must be able to travel abroad—JAPAN COUTURE FASHION WORLD covers all travel and accommodation fees.
Selection Process
●First Round: Document review and interview (online interviews accepted)
●Second Round: Six walking and practical lessons in Tokyo, Nagoya, and Osaka
● Final Round: Public runway evaluation and selection of 10 finalists at the event on October 18
How to Enter:
Apply via our official LINE account.
Participation Fees
▶ Entry Fee: ¥11,000 (tax included)
▶ Lesson Fee: ¥88,000 (tax included; only for selected finalists)
Entry Benefits
The ten finalists will receive
★The opportunity to walk in the Paris or Milan Collections
★Full support for travel, accommodation, and photographer expenses
★Invitation ticket to a Louis Vuitton show
★Invitation ticket to a CHANEL show
How to Enter
to register on the official LINE account
“YUNA ELLITE SOCIETY.”
↓
Access the
“JAPAN COUTURE FASHION WORLD
Model Entry Form
” from the rich menu at the bottom
↓
Fill in all required fields in the form
↓
Enter your referrer’s name
in the referral section;
if none, please enter “Hattori Representative.
↓
After submitting, send the message
“KANON” via the official LINE account
“YUNA ELLITE SOCIETY.”
Calling All Designers
Benefits of Participation
・Attend business matching events
・Share your unique design identity with the world via social media
・Exchange knowledge on cross-cultural textile techniques and sustainable materials
・Winner of the Best Designer Award gains access to official overseas fashion weeks in Paris or Milan
Executive Organizer
YUNA HATTORI
A pioneer of eyelash extensions and body jewelry in Japan, and a leading figure in the beauty industry for 30 years, running five companies. Currently operates esthetic salons in Nagoya and Tokyo Azabu-Juban, focusing on patented Hyper Energy Therapy® treatment.
She developed a handheld microcurrent guidance technique used in 200 beauty salons worldwide.
As a model and beauty expert, she has appeared or been featured in around 200 media outlets and served as the Nagoya support chair for sumo grand champion Hakuho for seven years. With connections spanning politics, finance, sports, and entertainment—including Governor Omura of Aichi Prefecture and former Deputy Prime Minister Taro Aso—she has also continued volunteer work through the “Smile to the World” initiative for over 20 years. For about seven years, she has also been designing for the kimono dress brand KANON, aiming to support traditional kimono artisans and create new markets.
Her diverse skills and professionalism have earned her numerous major projects across industries.
・CEO, TOUT LE MONDE Co., Ltd.
・CEO, Etna Beauté Co., Ltd.
・President, International Microcurrent Association
・President, Medical Clover Co., Ltd.
・CEO, Hachi Co., Ltd.
・Designer, KANON
・Vice President & Board Member, Asia Golden Star Award
・Representative Director, MIRAI WOMEN SUMMIT